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strategic communications

We can help your healthcare employees understand, accept (and even embrace!) the changes you must make to thrive in the current healthcare environment. We have decades of experience advising executives, engaging employees, building trust and guiding hospitals and other organizations through change. We have experience working in all areas and departments in a healthcare system, but typically we work with executive leadership, Marketing/Communications, Human Resources and staff management.

In addition to project work, we can help you build a world-class, efficient communications team by auditing the cost and effectiveness of your existing programs, developing comprehensive strategies, providing ongoing professional support, assisting with hiring evaluations and even supplying on-site communicators, if needed, for a project or for a longer engagement.

Recent experience: Supported several hospitals as they transitioned to market-based compensation; helped implement significant changes in medical benefits without issue; successfully communicated a hospital’s elimination of a defined benefit pension plan; managed communications for shift differential changes across a hospital system; developed a successful internal recruiting/referral program for nurse recruiting; developed new tools to enable nurse and other hospital managers to communicate more effectively with teams; developed communications strategy, tools and material, including annual reports, posters, videos and more, to support Magnet® site visits, nurse recognition and other events.

Who's Number One

Situation: Competition among hospitals and healthcare system in suburban city market was becoming more fierce every day. The hospitals weren’t just competing for patients, they were vying for the best employees. When a competing hospital opened a new facility and began heavily recruiting, one health system turned to Tipton Communications to help retain its valued employees.

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Solution: Tipton worked with the Communications and Human Resources departments to develop an internal marketing tool that highlighted the health system’s attributes, while dispelling some of the competitor’s marketing statements. Nurses were the primary target of the recruiting effort, so Tipton researched the attributes that were most important to this population. Tipton then worked with the health system to research and develop comparison charts to demonstrate the long-term benefits of staying with the organization. Customized information was developed and delivered to various employee groups. Managers were also provided with tools to effectively discuss the values of working at the health system and encouraged to openly discuss these points at team meetings.

Result: The new toolkits were so popular that every hospital in the system asked for customized guides for their managers.